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At Shi Consulting, we believe the strongest businesses are built on trust, meaningful relationships, and a commitment to creating lasting value.
The real estate industry plays a unique role in people's lives. For most individuals and families, buying or selling a home is one of the most significant financial and emotional decisions they will ever make. Behind every successful transaction is a network of trusted professionals—including real estate agents, lenders, title companies, insurance providers, and other industry partners—working together to help make that experience possible.
As the industry continues to evolve, organizations are expected to do more than simply market their services. They must build trust, embrace innovation, strengthen relationships, and deliver meaningful value while operating with transparency, accountability, and professionalism.
We believe organizations deserve a strategic partner that understands these evolving responsibilities.
That's why Shi Consulting was founded.
As a founder-led and family-operated company, Shi brings together expertise in marketing strategy, operational excellence, artificial intelligence, and real estate industry operations to help organizations navigate change with confidence.
While our flagship service is Marketing Services Agreement (MSA) Program Management, our mission extends beyond a single service. We help organizations strengthen their brands, embrace emerging technologies, improve operational efficiency, develop educational resources, and create meaningful marketing experiences that build stronger relationships with customers, publishers, and industry partners.
Whether we're helping an advertiser maximize the value of its MSA program, guiding an organization through AI adoption, enhancing its digital presence, or creating educational resources that position our clients as trusted industry leaders, every solution is guided by one purpose:
Nashira ("Shi") founded SHI Consulting with a vision to help organizations serving the real estate industry build stronger relationships through strategic marketing, trusted execution, and innovative thinking. She earned her degree in Merchandising from the University of North Texas, building a foundation in consumer behavior, brand strategy, and business development.
Over the past four years, Shi has worked alongside one of Arizona's largest real estate organizations, gaining firsthand experience in marketing strategy, operational collaboration, technology adoption, and publisher relationships. That experience inspired the creation of SHI Consulting—a company dedicated to helping organizations maximize the value of their marketing investments while strengthening relationships with publishers, clients, and industry partners.
As Founder and Chief Strategy Officer, Shi leads SHI's strategic vision, Marketing Services Agreement (MSA) Program Management initiatives, and brand development. She believes that responsible growth is achieved by combining thoughtful strategy, meaningful relationships, and continuous innovation to create lasting value.
"Great marketing isn't measured by activity—it's measured by the value it creates, the relationships it strengthens, and the trust it builds."
Jaden West is a Georgia Institute of Technology Honors graduate and Software Engineer at Microsoft whose passion for technology began at just eight years old after repairing an old computer and discovering how technology could solve problems and improve people's lives. That early curiosity led her to a career focused on software engineering, artificial intelligence, and emerging technologies.
Beginning her career at Microsoft immediately after graduation, Jaden has contributed to enterprise technology and AI initiatives while developing a deep appreciation for the role Responsible AI will play in the future of business. She believes technology should enhance human potential by improving productivity, encouraging creativity, and allowing people to spend more time on the work that matters most.
As Chief Technology & AI Officer, Jaden helps SHI clients embrace innovation through AI strategy, emerging technologies, automation, and practical education. Her focus is helping organizations confidently prepare for the future while ensuring technology strengthens—not replaces—the relationships at the heart of every successful business.
"The best technology doesn't replace people—it empowers them to do what only people can do."
Janet Bagley brings decades of executive leadership experience in operations, organizational development, marketing, and business strategy. Throughout her career, she has helped organizations build scalable systems, develop leaders, and create operational excellence that supports sustainable growth.
Most recently, Janet served as Chief Operating Officer and executive consultant for one of Arizona's largest real estate organizations, where she helped implement operational systems, leadership development programs, accountability processes, and performance strategies supporting hundreds of real estate professionals. Her experience provides SHI clients with a unique understanding of the operational discipline and consistency required to successfully support organizations serving the real estate industry.
As Chief Operating Officer, Janet oversees SHI's operational strategy, client experience, and program execution. She is passionate about helping organizations create structured processes, strengthen accountability, and build systems that support long-term success while delivering an exceptional client experience.
"Exceptional organizations are built through disciplined execution, empowered people, and a commitment to continuous improvement."
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